Marketing Technology Specialist Certificate

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Total Certificate Hours: 18

This certificate will provide skills to promote marketing within a small business, including an understanding of technology used in marketing with hands-on projects. Students will gain an understanding of broad marketing functions in management settings while gathering information about the business environment.

As a result of completing the Marketing Technology Specialist Certificate Program at Lamar Community College, students will be able to:
1. Gain proficiency in digital marketing strategies
2. Understand ethical and social considerations in marketing activities
3. Develop a deep understanding of foundational marketing concepts

Required Courses (15 credits)

MAR 1055 - Social Media for Marketing in Business Credits: 3 (3-0)
MGD 1011 - Adobe Photoshop I Credits: 3 (3-0)
OR
ART 1405 - Mixed Media I: Digital Art Credits: 3 (3-0)
CIS 1018 - Introduction to PC Applications Credits: 3(2-1)
MAR 2016 - Principles of Marketing Credits: 3(3-0)
MGD 1064 - Digital Video Editing I Credits: 3 (3-0)
OR
ART 1002 - Visual Concepts 2-D Design Credits: 3(1-2)

Electives: (3 credits)

MGD 1041 - Web Design I Credits: 3 (3-0)
PHO 2008 - Digital Photography Studio Credits: 3(1-2)
BUS 2088 - Practicum Credits: 3