Mar 29, 2024  
College Catalog 2018-2019 
    
College Catalog 2018-2019 [ARCHIVED CATALOG]

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MAR 216 - Principles of Marketing

Credits: 3(3-0)
Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their application to businesses and the individual consumer. Prerequisite(s): None.



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